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Green Team
Green Team is an independent strategic brand communications and creative agency with offices in New York, Sydney, Melbourne, Hobart, São Paulo and Mexico City. Founded in 1993, it is one of the first communications agencies to focus on the areas of sustainability and social responsibility.
Green Team's mission statement is "We consider the environment to include every social, natural and cultural surrounding that impacts the health of our minds, bodies and spirits. So defined, museums and marshlands are equally critical habitats; workplace diversity and World Heritage sites are both in need of preservation; and racial discrimination is just as toxic as diesel fumes."
Green Team president Hugh Hough was chosen as one of Al Gore's ambassadors for the Inconvenient Truth film in 2007.
==Awakening Consumer==
Green Team coined the term 'Awakening Consumer', relating to consumers that consider a company's or brand's values in addition to the price/performance ratio, when making a purchase. The Awakening Consumer demographic is similar, though more expansive, to the market segment designated LOHAS.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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